Music can deeply connect people to places, enhancing both familiar commutes and new explorations. "Sounds Like A Sign" introduces city-specific playlists accessible through RFID-enabled highway signs. As drivers enter new cities, they can instantly connect to curated playlists that capture the essence of their destination. Let the city's soundtrack guide your journey. By partnering up with local artists and music experts to curate authentic playlists for each city. Install eye-catching RFID signs at city limits. Create a companion app feature that provides background on each song's connection to the city.