Modern travelers seek authentic, immersive experiences that connect them to a place's history and culture. Savannah Ghost Tours want to position Savannah’s after hour tours as a unique way to explore the city's rich history through its supernatural lore. The campaign emphasizes the blend of historical fact and local legend, offering an experience that's both educational and thrilling. By discovering Savannah's hidden history through its ghostly tales. It will create atmospheric video content that showcases Savannah's haunting beauty at night. Use testimonials from historians and local storytellers to lend credibility. Develop an interactive map of haunted locations that ties into the city's historical narrative.