Pet owners want their cats to enjoy varied, high-quality meals, mirroring human food trends. To make Friskies as the most gourmet cat food that caters to feline palates we introduced"Mr. Frank," a discerning cat food critic, to showcase the brand's variety and quality.

To give your cat a taste of the good life with Friskies gourmet selections, we developed a print and social media campaign featuring stylized images of Friskies products presented as gourmet dishes. Create a series of short insta posts starring Mr. Frank reviewing different Friskies flavors, emphasizing the brand's ability to satisfy even the pickiest eaters.