In a market saturated with beverage options, consumers seek products that offer both refreshment and excitement. Fanta wants you to experience a burst of flavor and fun with every sip. So I created a kinetic motion graphics video that visually represents Fanta's vibrant flavors and effervescence. The campaign aims to position Fanta as more than just a drink – it's a multisensory experience.
By developing a series of high-energy, colorful motion graphics that bring Fanta's flavors to life. Use a mix of after effects and practical effects to show bubbles, fruit, and color in dynamic ways. Incorporate sound design that emphasizes the satisfying fizz and pop of opening a Fanta.